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Batteries Not Included is a film that I put together early this year, after I made the film I did not know what to do with it because it is so much different than the Experimental art films that I am most known for doing. I decided to release this film on the internet and I thought the best place to do this would be right here on the Internet Archives.
About the Film:
Almost as long as I have been a filmmaker I have also been a film collector. I have for many years wanted to assemble a collection of vintage toy commercials into a flowing little feature length film, that feature all of these wonderful toys from 1950's 1960's and 1970's all of the major toy companies are represented in this film. Matel, Ideal, Hasbro, Marx, Aurora and many many others. So strap your self in and take a trip back through your childhood and you may discover a commercial for a toy that had a kid and my hope is that it will spark pleasant memory's from those days.
Enjoy and Best Regards
This movie is part of the collection: Classic TV Commercials
Producer: Jon Behrens
Audio/Visual: sound, color/b/w
Keywords: Toy Commercials; vintage television commercial; Third Eye Cinema; Classic TV; pop culture
Contact Information: Contributed by Jon Behrens
Creative Commons license: Attribution-Noncommercial-Share Alike 3.0 United States
|Movie Files||MPEG1||Ogg Video||512Kb MPEG4|
|Image Files||Animated GIF||Thumbnail|
Subject: Re-live the disappointment.
Seeing these ads reminds me of the disappointment of actually getting some of them.
Even so, great collection. Thanks for making and sharing it.
Subject: Walk Down Memory Lane
Fun way to spend a Saturday morning. Toy ads were so much better back then! Did anyone else spot Patty Duke in the first ad (Remco drive-in-movie toy)? She hasn't changed a bit.
Subject: This is great!!
This is my wonderful collection of vintage toy commercials that I put together into a feature length film - ENJOY
I find it synchronous that I find this on a notable anniversary of Mr.Potato Head-60years this week!Very cool!
Thanks,Mr.Behrens,for the post,I saw 90% of these commercials as a child,loved it!
Subject: Time Machine
Thank you very much for the time machine ride. The toys I recognized brought back some real fond memories of my past. I'm glad you took the effort and time to put this together and enjoyed this very much!
Great job and great quality video.Some really cool toys.
Subject: Wonderful "movie" - thanks for sharing it!
As I told my friends on Facebook when I shared this, I don't recall most of these commercials because the church my parents attended back then believed television was evil. We weren't allowed to watch it at anyone else's house either. I didn't get a television until around 1964 so I missed out on the commercials and the toys! Love it and the reviews others have posted.
Subject: Great Comercials of the past maybe the best !!
I don't know how anybody could NOT give this a 5 star rating! As a little kid I wanted the Great Garloo so bad ! No I never Got it But it was great seeing it again! Its amazing how one remembers every detail of things ! I just WISH one Day They start making Toys in The USA again to put our people Back To Work!!
Dr Feel Rotten -
Subject: I loved the lie detector selling a real playboy!
My dad had playboys in the closet about that time, but mom wouldn't let us look through them.. I dunno why. I was a whole 6 at the time.
Subject: A great time capsule
Although most of this was a tad ahead of my time, totally identified with the Maj. Matt Mason, Marx Army men, and GI Joe ads. Amazed at how complicated and detailed many of these were (giant tanks, .30 cal machine guns, flight simulators etc.). Incredible how unsafe most of the gun and rocket toys were. None of them could be sold today. The soldier (in Vietnam?) handing the kid an M-16 replica was kind of shocking. And today that bazooka-like Sonic Blaster would be considered a "Little Terrorist Starter Kit". Thanks for posting this.
Subject: Socialization of boys and girls
Wow. Someone could do a thesis on this collection. Really. The boys toys are all action based and the girls have dolls. Some of these toys seem really cool, though. Thanks for compiling and uploading these.
Subject: retro remembering
Very interesting to see the marketing & toys of long ago TV days. The girls are girly and boys with short hair & desires to be soldiers, air force etc. The sonic air gun is much like the air blasters now. Really enjoyed the Chatty Cathy & Crissy ads, since I had no memory of them.
Subject: battereies not included.
Watch the end of the first commercisl about the toy drive-in movie. Isn't that Patty Duke winking at us? Who knows what future star one might find in these old commercials.
Subject: So Vintage
as a child from the 60's I relate,,love this stuff,,ty =)
Subject: My Childhood
There's my childhood right there -- I must have had at least half these toys and yearned for most of the others. It's amazing how many of the toys reflected the World War 2 experience. All of our parents had fought in or grown up during the war and I remember acting it out with rifles and grenades with my friends for hours on end. The space program was a big influence too: I was glad to see my favorite toy from back then, Major Matt Mason. Fantastic, inventive stuff!
Incidentally, the lead boy in the commercial for the rifle that shoots both caps and water was Billy Mummy -- "Will Robinson" on Lost In Space.
Thanks for the compilation. I was hooked the whole hour!
Subject: Retro Cool!
Thanks for compiling these toy commercials. Back when imagination ruled the day. I remember (late 60's - mid 70's) having hot wheels and matchbox cars but the one I got all worked about having was a hot wheels type plane that came with a fishing string that you tied around the house and let the plane slide down it, oh and who can forget GI Joe back then? Thanks again, these toys with the original boxes are worth a fortune now!
Subject: Very fun to watch
The little girl in the first commercial with the drive-in-movie theater is Patty Duke.
Dr. Greybeard -
Subject: Cut-and-paste 'film making'
The review by 'Bolexman' in which he takes credit for and gives himself the highest rating of 'his' work is a non sequitur. This film is a collection of the work of others, an act of clip shuffling, not of film making. Pity the creators of these toy commercials, their names lost to the sands of time, who are the true makers of this film.
Tim Riches -
Subject: Expertly edited collection!
This is an expertly edited collection of old toy commercials! You can tell that much thought went into the placement of each one, resulting in a cohesive whole. For those of my age group, (1969) it's captivating watching these gems, recognizing tactics advertisers would develop more fully as time went on. The prices are also very interesting, given a little knowledge of inflation!
Thanks for sharing this with us, Jon Behrens!
Subject: Very nice
An unpretentious and comfortable tour of 1950's-1960's children's toy advertisements. The pacing is smooth and smart and never jars. Just when you think it can't be topped, the next ad outdoes its predecessor. Purists and casual viewers alike will thoroughly enjoy this very well-done and affectionately rendered collection.